The title of the film is at the bottom in the centre. The writing is big, bold and white with a tint of green, this goes with the colour contrast of the whole poster.

The picture is the main focus of this poster, you can tell its form a video camera, and only the woman is seen. Her facial expression tells us this film is not a happy film, it’s a terrifying piece of work. Her position in the picture is reaching out crying, this also shows us this is not a film for children.

The tagline of the film is not just a sentence, it is almost a paragraph. ‘On March 11, 2008 the Government sealed off an apartment complex in Los Angeles.’ This fist line of the slogan sounds like it has come off the news. Using recent dates makes it seem more realistic and believable to be true. The next line ‘The residents were never seen again’, this makes you wonder what has happened. ‘No detail. No witnesses. No evidence’. These short sharp sentences give the effect of being important disturbing. And the last line of ‘Until now’ just sounds scary.

The release date and website are right at the very bottom underneath the box of information. This is vital information to the target audience.

The box of information at the bottom consists of information such as the director, producer, script writer etc.

The distribution company is in the bottom right hand corner. This is for publicity and advertisement.